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NIS2-ready · EU-hosted
You shouldn't have to ask
You shouldn't have to ask
who owns what.
The lightweight asset manager for everything your company holds. Ownership, renewals, and offboarding, built in.
Built for operations leads at 20–300 person teams.
★★★★★
30-day free trial
GDPR compliant
Hosted in the EU
Why we built this
Built by people who lived this problem.
OwndUp came out of real frustration, and a stubborn belief that the middle ground deserved a real tool. Three things pushed us to build it.
01
We've been there.
Watching asset spreadsheets rot the moment headcount hit 20. Chat threads still asking "who has Lisa's MacBook?" three weeks after she left.
02
We tried the alternatives.
Spreadsheets that bit-rotted. Enterprise IT tools quoted higher than our cloud bill. Built for IT departments we didn't have.
03
We built the missing middle.
Simple enough to set up over coffee. Strict enough that nothing slips through. No enterprise tier gates. No per-user traps.
The problem
What breaks when nobody owns it.
Without one accountable owner, small issues become permanent problems. Nobody knows who to ask about renewals, access, or returned equipment.
Tools become unowned
SaaS subscriptions, hardware, and assets drift without clear ownership. Nobody knows who to ask about renewals or access.
Offboarding is risky
When employees leave, their responsibilities often get lost. Critical accounts and assets fall through the cracks.
Renewals are forgotten
Contracts auto-renew without anyone accountable. Surprise invoices arrive for tools nobody uses anymore.
Handovers fail silently
Responsibility transfers happen informally via email or chat. Nobody confirms receipt, and accountability gaps grow.
The honest part
Spreadsheets work. Until they don't.
Around 20 people and 100 things-to-track, the wheels come off. Renewals slip. People leave with laptops and master keys. Nobody knows who owns the Figma seat that just auto-renewed for €840.
"
"That MacBook Lisa had... where did it end up?"
A contractor leaves after 8 months. Everyone assumes IT handles it. IT assumes HR handles it. Three chat threads later, still no answer.
Result: The €1,500 laptop is still sitting at someone's home. Nobody knows whose.
"
"We've been paying for 14 Notion seats. For six months."
Everyone migrated to a different tool. The licenses kept renewing. The credit card kept paying. The €12k contract auto-renewed for another year while nobody owned it.
Result: That's a holiday budget, gone. And it happens with 10 tools at once.
"
"Offboarding was a Google Doc, a checklist and a prayer."
We hoped someone remembered the laptop. Hoped the SaaS seat got revoked. Hoped no contract auto-renewed. Three weeks after the leaver date, they still had system access.
Result: NIS2 made it clear: hope is not an audit strategy.
How it works
From chaos to owned
in four steps.
OwndUp is the system of record for who owns what in your organization. Import your assets, tools, and contracts. Every item gets exactly one accountable owner. When people move, leave, or responsibilities shift, nothing falls through the cracks.
Built on three principles: every item has one owner, every transfer requires acceptance, and every gap is visible.
1
Connect
Sign in by email, or connect Microsoft 365 to sync your team list in seconds. No IT ticket required.
2
Import
Drop your existing CSV, or pull directly from your tools. We handle the messy formatting for you.
3
Assign
Every asset gets one accountable owner. Unowned items get auto-flagged so nothing slips through.
4
Relax
Renewals, offboarding, audits: they happen on rails. You get pinged only when a human is needed.
A day in OwndUp
When Lisa leaves the company
Not a feature list. The actual six steps an offboarding takes, from the moment HR marks someone as leaving until the audit trail is filed.
- 01
HR marks Lisa as leaving
One field, one date. No spreadsheet hunt, no chat thread. The clock starts the moment HR confirms her last day.
- 02
OwndUp surfaces everything she owns
Laptop, Figma seat, office key, fleet card, parking pass. Every asset, contract and access still in her name shows up in one view.
- 03
Reassignment becomes mandatory
Each item must land with a new owner before her last day. No exceptions: a human picks who picks up what.
- 04
The new owner has to accept
No silent handovers. Jonas gets an email, clicks Accept, and ownership formally moves. Decline sends it back to HR.
- 05
Offboarding completes on its own
When every item is reassigned, the gate closes itself. No one has to chase the final checkbox.
- 06
The audit trail writes itself
Who did what, when, with which acceptances. Exportable as CSV, ready for NIS2, ISO 27001, or whatever audit walks in.
Audit-ready by default. Built for the moments your spreadsheet forgets.
What you get
Boring software
that actually works.
Everything you need to stay in control during growth. From day one.
Centralized asset manager
Track assets, tools, and contracts in one place. Bulk import your existing data, and export everything anytime.
Ledger
Bulk import & export
Start fast with spreadsheet imports and keep your data portable with one-click exports, built to match your workflow.
Workflow
Multi-currency clarity
Track costs in any currency and automatically convert everything into one reporting currency for a clean overview.
Money saved
User management & Microsoft 365 sync
Automatically sync employees via Microsoft 365. Users log in securely with a magic link. No invites or passwords to manage.
Finance
Automated notifications
Send 'Confirm responsibilities' prompts, alert on upcoming renewals, and notify admins about past-due items.
Compliance
Transfers, offboarding & audit history
Ownership only changes when accepted. Offboarding is gated until everything is reassigned, and every change is logged.
Trust
Trust
Trusted by design.
OwndUp is built for organizations that take ownership, security, and compliance seriously.
GDPR compliant
Privacy by design. Your data stays yours.
Hosted in the EU
Data stored on European servers. No transatlantic transfers.
NIS2-ready
Asset ownership and audit trails aligned with Article 21 requirements.
30-day free trial
No credit card required. No strings attached.
Built for 20–300 people
Large enough to have ownership gaps. Simple enough to fix them.
No vendor lock-in
Export all your data anytime. Your ownership records are always yours.
The middle ground
One asset manager for everything
your company holds.
Spreadsheets cover one class half-heartedly. Enterprise IT asset systems cover hardware exhaustively but ignore software, contracts, keys, cards. Niche tools cover only one slice each. OwndUp is the lightweight asset manager that covers everything your company is holding: devices, software, keys, cards, contracts. Each with one named owner. The middle, made specific.
Spreadsheets
OwndUp
Heavy asset tools
Clear, accepted owner per item
—
Yes
If configured
Offboarding blocks leavers until items are reassigned
—
Yes
If configured
Periodic owner re-acknowledgement
—
Yes
If configured
Renewal alerts with a named accountable owner
If configured
Yes
Yes
NIS2-ready audit trail
—
Yes
Yes
Time to set up
Hours
10 min
3–6 months
Starting price
Free, but costs you time
from €29/month
€20k+ / year
Pricing
Simple, per-organization pricing
One price. Your whole organization. That's it. No per-asset charges that creep up as you grow. No surprise invoices. No penalties for tracking more. Every plan includes full access for your team, and you can start with a 30-day free trial. No credit card needed, no strings attached. When you're ready to commit, pick the plan that fits.
No per-user fees. No per-asset charges. One price for your whole team.
Most asset tools charge per user per month. A 20-person team can easily cost over €1,000/month elsewhere. With OwndUp, you pay one flat rate, whether you have 5 users or 50.
Save 17%
Lite
€29/month
For small teams escaping the spreadsheet
- Up to 250 items
- Up to 25 users
- Full ownership tracking
- Renewal tracking
Most popular
Team
€49/month
For most teams between 10 and 50 people
- Up to 500 items
- Up to 50 users
- Full ownership tracking
- Renewal tracking
- Offboarding gates
Growth
€99/month
For organisations of 50+ with audit-grade needs
- Unlimited items
- Unlimited users
- Full ownership tracking
- Renewal tracking
- Offboarding gates
- Full audit trail
- Monthly insights mail
All prices exclude VAT. No setup fees. Cancel anytime.
More than 25 employees or running NIS2? Request a custom quote.
What teams are saying
The kind of reviews
we actually read twice.
We're early. These are composite voices from real teams we built OwndUp for, names withheld at their request, numbers exact. We'd rather be honest than impressive.
€11,400 saved · Q1
"We saved €11,400 in the first quarter just by cancelling seats nobody used. Setup took me one coffee break."
MR
M. Rietveld
IT Lead · 140-person SaaS, Utrecht
Audit-ready offboarding
"Finally an offboarding flow my CFO and our auditor both like. Spreadsheet-era stress: gone."
DV
D. van der Berg
Head of Ops · 80-person scale-up, Berlin
€38k/yr ITAM avoided
"I was quoted €38k/yr for the legacy ITAM. OwndUp does the 90% I actually need for less than my coffee budget."
EK
E. Korver
Founder · 60-person creative studio, Amsterdam
Questions
FAQ, without the fluff.
Everything you need to know about OwndUp.
Anything that needs a clear owner: laptops and devices, SaaS subscriptions, contracts, licenses, vendor relationships, master keys and access fobs, corporate cards, fleet vehicles, office maintenance agreements. You decide what matters enough to track. OwndUp is not a detailed inventory system - it focuses on one thing: making sure every item has exactly one accountable person.
Because we deliberately leave things out. OwndUp focuses on ownership, renewals, and offboarding, the three moments where assets actually slip through the cracks. We do not try to be ITSM, CMDB, or full IT service management. Setup takes around 10 minutes, no IT department or implementation partner required. If you want enterprise depth, buy enterprise software. If you want clarity in a 20-300 person team, that is what we built.
Most teams start with a spreadsheet and eventually outgrow it, then skip straight to heavy ITAM tools. Traditional ITAM focuses on inventory details: serial numbers, depreciation, device specs. OwndUp focuses on accountability. Every item has one owner. Every transfer requires acceptance. Every gap is visible. If you need a tool to answer "who is responsible for this?" instead of "what are the specs of this?", that's OwndUp.
Operations leads, facilities and office managers, finance teams, HR running offboarding, IT managers, and founders at companies with 10 to 500 employees. Large enough that ownership gaps are costing real money, small enough that you don't need enterprise complexity. Especially relevant for organizations preparing for compliance frameworks like NIS2 that require documented asset ownership.
When someone leaves, OwndUp shows everything they own and blocks the offboarding until every item is reassigned to a new owner. The new owner must accept each transfer before it completes. No assets slip through the cracks, no licenses go orphaned, no contracts become unmanaged.
Yes. NIS2 (Article 21) requires organizations to implement asset management measures - including maintaining an asset inventory with clear ownership, documented access controls, and auditable change logs. OwndUp provides exactly this: a centralized asset manager where every asset has one accountable owner, all transfers are logged, and your full ownership history is audit-ready.
Yes. OwndUp is hosted on European servers (EU), is fully GDPR compliant, and uses encryption at rest and in transit. We never share your data with third parties. Your organization's data is completely isolated from other customers, and you can export or delete everything at any time.
Under 10 minutes. Sign up with your email, import your existing data via a spreadsheet, and you're live. If you run Microsoft 365, you can optionally connect it to sync your employee directory. Start with your most critical items and expand from there. No training required, no implementation project needed.
Spreadsheets are a fine starting point: for some teams they never become a problem. The common failure mode is that a spreadsheet doesn't nudge anyone. Owners aren't reminded to reconfirm. Leavers don't have to hand things over. Renewals don't flag themselves. When those become painful (usually around 10 to 20 people), OwndUp is what you switch to. You can export back to a spreadsheet at any time. No lock-in.
Get every asset owned
by Friday.
Sign up, import your stack, assign your owners. Your future-self handing off audit evidence in 12 seconds will thank you.